Remember when all it took to sell a house was an ad in the Sunday classifieds? That's okay--I don't either. Back then, home buyers depended only on their real estate agents to lead the way to find a home.
Fast forward to 2015 and discover over 90 percent of house hunters search for their "dream homes" on the Internet. In today's digitally driven marketplace, real estate and technology go hand in hand. Technology has improved the way business is done for both customers and real estate agents.
Real estate customers are web savvy. They use specific online tools during different phases of the home buying process. Information such as property listings, prices, neighborhoods, demographics, real estate agent reviews and mortgage rates are available with one click of a mouse. The use of mobile devices—whether smartphones or tablets--is steadily increasing as we search for the American dream. 2014 trend research shows that mobile traffic will soon rise above 50 percent for some real estate brokers.
How does all of this impact the way Old Dominion Realty serves our customers?
As real estate professionals, we understand selling real estate is as much about the people as the properties. Because of our customers' growing demands for information, Old Dominion Realty has provided them with specialized and enhanced services. The use of innovative technologies has allowed us to help buyers find homes; sellers list houses; and real estate transactions to be closed quickly and easily.
As the real estate industry continues to advance with the help of technology, Old Dominion Realty's goal is to give our clients the best possible online experience. By providing customers with the information they want when they need it, we are bringing our agents closer to their clients. However, the digital house hunt is only part of the story. Home buyers still rely on their real estate agents to marry their online and real worlds.
Contact Old Dominion Realty to buy and sell houses in the Virginia real estate and West Virginia real estate markets.