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August
27

Everything you wanted to know about the digital house hunt, but were afraid to ask.

Remember when all it took to sell a house was an ad in the Sunday classifieds?  That's okay--I don't either.  Back then, home buyers depended only on their real estate agents to lead the way to find a home.

Technology and Real Estate


Fast forward to 2015 and discover over 90 percent of house hunters search for their "dream homes" on the Internet.  In today's digitally driven marketplace, real estate and technology go hand in hand.  Technology has improved the way business is done for both customers and real estate agents. 

Real estate customers are web savvy.  They use specific online tools during different phases of the home buying process.  Information such as property listings, prices, neighborhoods, demographics, real estate agent reviews and mortgage rates are available with one click of a mouse.  The use of mobile devices—whether smartphones or tablets--is steadily increasing as we search for the American dream.  2014 trend research shows that mobile traffic will soon rise above 50 percent for some real estate brokers.

Old Dominion Realty Desktop Search



How does all of this impact the way Old Dominion Realty serves our customers? 

As real estate professionals, we understand selling real estate is as much about the people as the properties.  Because of our customers' growing demands for information, Old Dominion Realty has provided them with specialized and enhanced services. The use of innovative technologies has allowed us to help buyers find homes; sellers list houses; and real estate transactions to be closed quickly and easily.

  1. Online Property Search.  Our OldDominionRealty.com website puts property listings within easy reach of customers.  Our auto-complete feature gives customers faster results when inputting city and state, county, subdivision, MLS# or zip code.
  2. Real Estate Videos. Old Dominion Realty's real estate agents spotlight property listings through high-quality, professionally created, online videos.  If a picture is worth a thousand words, then our property videos tell home buyers the entire story before they walk through the front door of a home.

    Real Estate ODR Tablet
  3. Real Estate on the Go. Mobile devices like smartphone and tablets put real estate in customers' hands 24/7.   Customers can access property listing information, driving directions to listings and contact our real estate agents from their mobile devices.  Our real estate agents gain increased accessibility to their customers.

  4. Rave Reviews. Old Dominion Realty's online customer reviews allow new customers to read comments about our real estate agents past transactions and interactions with other clients.
  5. New Listing EmailsWe've taken our "seek and find" functionality one step further by allowing customers to create accounts that will automatically send new listing emails from virtually the minute they are enter our system.
  6. Dotloop and E-signatures.  No more waiting for a signed contract.  Dotloop is a digital transaction system that links people, paperwork, and tasks so work can be completed quickly and easily.

Real Estate Agents and Clients


As the real estate industry continues to advance with the help of technology, Old Dominion Realty's goal is to give our clients the best possible online experience.  By providing customers with the information they want when they need it, we are bringing our agents closer to their clients. However, the digital house hunt is only part of the story.  Home buyers still rely on their real estate agents to marry their online and real worlds. 

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Contact Old Dominion Realty to buy and sell houses in the Virginia real estate and West Virginia real estate markets.

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